Trade shows offer an excellent opportunity for companies to display their products or services. But for you to benefit from trade shows and get the much-desired results, you’ll need to have a dynamic and attention-grabbing trade show booth.
If you’re aiming to grab the customer’s attention in the shortest time possible, you should ensure that your booth is ready before the hall exhibit opens its doors.
Setting up your booth in a remarkable way will make attendees come to your booth to see what you’re offering.
Below you’ll learn how to set up your booth and in a way that will maximize your results.
1. Make Your Display Stand Out
No matter which trade show you’re attending, the easiest way to get noticed is to make your booth stand out from the rest. Whether you’re using a 10 x 10 or 20×20 trade show exhibit, ensure that the booth design is creative and appealing to the attending audience.
The use of high-quality graphics is also a great way to attract attendees to your booth. Avoid using blurry graphics as this make you look unprofessional.
First impressions mean a lot when it comes to trading shows exhibit, so ensure that everything in your booth looks attractive.
2. Fill Your Booth with Products
After you’ve set up your booth, people will be interested in stopping by to see what products or services you’re offering. You should, therefore, ensure that you have filled your booth with all the variants of your product. If you are selling a service, ensure your booth has enough reading materials and interactive screens to explain what you do.
Some people make the mistake of having some designs in the catalog only but don’t have the physical products that people can see and touch. You should avoid this at all costs.
Before people decide to buy your products, they would want to interact with them so they can have an idea of what they are buying. That’s why people attend trade shows in the first place, to see new products.
3. Give Out Free Samples
Giving out freebies is an excellent way to motivate customers to pay attention.
You can create postcards, stickers, buttons, bracelets, prototypes, or anything that displays your name. But you should not forget your target audience.
If, for instance, you are reaching out to teens who are always on their phones, you could develop a pop-socket with your logo on it and give them out from your trade show booth.
Once you’ve given your samples to a few people, they will spread the word, and many more people will stop by to see what else you’re offering.
4. Be Interactive
It is important to ensure that you have enough room for your attendees to walk. Remember, people will want to walk around your booth, so make it possible for them to do so freely.
Make your booth welcoming enough for attendees to just relax and check your products or services at their own pace. Also, allow people to test your products.
Remember, the goal of exhibiting at a trade show is to showcase your products and services. Therefore, you should let people have first-hand experience using your products and services as this will increase your chances of converting them. You can quickly get a customer’s attention by allowing them to test your products.
There are many ways to do this. For instance, you can offer a VR set, a picture booth, or draw attention by using games and competitions. Make sure your product or service is not lost in the technology or activity you are offering.
For instance, a graphic design company can use animations to showcase their talent. This way, they will display their business in a fun and informative way.
5. Prepare Your Team
Your staff will play a huge role in determining the success of your trade show exhibit. Remember, your attendees will ask a lot of specific questions. Your team should be able to answer all questions concerning your products and services.
As a way of preparing your team, make a list of anticipated questions and role-play before the beginning of the show.
You can also engage people who visit your booth by asking them questions. Your aim isn’t selling but to forge a relationship. This allows you to know whether your product or service is useful to them.
These people can also refer you to other people that they know can use your products or services
6. Be Ready with Demos
One of the ways to get people interested in your product or service is to demonstrate its value. The best way to do that is by demonstrating how your product works. For instance, if you are selling office printers, allow people to take selfies near the booth and get a free print out.
You can win those businesses by demonstrating the value that your products or services will add to their businesses.