With lower resources compared to bigger companies, small business owners and marketers need to choose their battles. With digital marketing, it’s best to stick to the essentials: a destination page… Read more »
According to the experts at MIT, about 90% of all information that is sent to the brain is visual in nature. This makes sense given the fact that human beings,… Read more »
Email marketing is an optimal means for small business to reach and engage their audience to drive revenue: according to research, 59% of shoppers prefer to receive communications from a… Read more »
Maybe you are a small business owner and you are proud of that. However, that does not mean that you are not interested in making your business grow. So, if… Read more »
Marketing helps businesses in many different ways. Through marketing, businesses can determine how to best reach potential customers to make them aware of your products. The main goal here is… Read more »
Every small business needs a strong marketing strategy to become successful. It doesn’t matter how good your products and how innovative your ideas are: if no one knows about you,… Read more »
In 2012, Facebook shocked the social media and tech world by acquiring Instagram for one billion dollars. A massive acquisition like that tells us how valuable Instagram’s platform is and… Read more »
To say that the world moves fast these days really is something of an understatement on the best of days. One minute, we’re all collectively obsessed with a particular political… Read more »
In this modern time, the worst mistake a business can make, be it a startup or an established business, is a poor and ineffective SEO strategy. By not optimizing your… Read more »
Many SMEs fail to give sufficient importance to their marketing efforts, especially when the business is running smoothly and revenue is achieving targets. Sometimes, it’s only when profits start falling… Read more »
Most businesses use emails to communicate with both the clientele and the employees. Using emails to communicate comes with a number of advantages, though not without challenges. Nonetheless, using email… Read more »
Here’s an idea: Google “Best Marketing Strategy,” choose one at random from the results page, open it up, press Ctrl A, then Ctrl C. Now, the tricky bit. Go right… Read more »
If you still think LinkedIn is just a job board, you’d better get with the program. In recent years, this business-oriented social media platform has become the domain of B2B operators… Read more »
Among the biggest challenges small businesses face is the ability to gain new customers and retain those you already have. Your rivals are busy creating new ways to attract new… Read more »
The average teenager spends 9 hours of his or her day consuming media, like online videos or social media content. Why not turn that time into money? Online influencers represent brands… Read more »
