With lower resources compared to bigger companies, small business owners and marketers need to choose their battles. With digital marketing, it’s best to stick to the essentials: a destination page… Read more »
Email marketing is an optimal means for small business to reach and engage their audience to drive revenue: according to research, 59% of shoppers prefer to receive communications from a… Read more »
Every small business needs a strong marketing strategy to become successful. It doesn’t matter how good your products and how innovative your ideas are: if no one knows about you,… Read more »
In 2012, Facebook shocked the social media and tech world by acquiring Instagram for one billion dollars. A massive acquisition like that tells us how valuable Instagram’s platform is and… Read more »
To say that the world moves fast these days really is something of an understatement on the best of days. One minute, we’re all collectively obsessed with a particular political… Read more »
In this modern time, the worst mistake a business can make, be it a startup or an established business, is a poor and ineffective SEO strategy. By not optimizing your… Read more »
Many SMEs fail to give sufficient importance to their marketing efforts, especially when the business is running smoothly and revenue is achieving targets. Sometimes, it’s only when profits start falling… Read more »
Most businesses use emails to communicate with both the clientele and the employees. Using emails to communicate comes with a number of advantages, though not without challenges. Nonetheless, using email… Read more »
Here’s an idea: Google “Best Marketing Strategy,” choose one at random from the results page, open it up, press Ctrl A, then Ctrl C. Now, the tricky bit. Go right… Read more »
If you still think LinkedIn is just a job board, you’d better get with the program. In recent years, this business-oriented social media platform has become the domain of B2B operators… Read more »
Among the biggest challenges small businesses face is the ability to gain new customers and retain those you already have. Your rivals are busy creating new ways to attract new… Read more »
The average teenager spends 9 hours of his or her day consuming media, like online videos or social media content. Why not turn that time into money? Online influencers represent brands… Read more »
When it comes to promoting your business online, promotional emails and simple advertisements won’t make it as a result of stiff competition. Using effective content marketing services is an efficient way of… Read more »
There are many sites and mobile applications on the internet that allow you to easily figure out who unfollowed you. When you lose followers on Instagram, the official Instagram app… Read more »
Social networking has created a new type of marketing that is effective, easy and very promising for many companies. By using social media you can promote your business with very… Read more »
