E-commerce industry is surging. More and people are moving away from traditional mode of shopping to shopping for goods online. Be it apparels, accessories, home care items or grocery everything can be bought online. With more and more retailers jumping onto the online sales bandwagon the pressure on online merchants is mounting.
They don’t just need to sell more. It’s not just about the numbers anymore but about the shopping experience as a whole. They need to deliver not just good but a great online shopping experience to the consumer. Thankfully a large number of e-commerce solutions have risen up to the occasion and giving shoppers a seamless shopping experience.
Of course no e-commerce retailer can be using all e-commerce solutions. Different e-commerce solutions offer distinct features to cater to the diverse needs of the e-commerce players. Key features include product listing and optimization, automating customer order management, shipping, and invoices etc. The idea is to find the one that comes closest to your business objective and goals.
This article lists the top 10 e-commerce solution in the market along with a detailed review of each.
Big Commerce is an e-commerce solution that lets you set up a full-fledged online store, add products etc. It offers different theme-based design templates to choose from. So you can choose your store layout in accordance with your industry/products/market etc. Its an all-in-one software that lets set up your store and make money off it. It comes loaded with features like bulk product import/export to allow for easy migration, customized shopping cart, manage products with detailed specs like SKU, price etc. The control panel offers end-to-end order and inventory management from a single location. So maintaining the right amount of stock and providing accurate information to customers is much easier. Best for large or fast-growing businesses.
One of the most popular online e-commerce solutions available in the market. And popular for a reason….The ease with which you can set up, run and grow your e-commerce business using Shopify. Do you know the best part? You don’t need to know even a single line of coding! The one software you need to take your business from the first sale to its full-scale of operations. What sets Shopify apart from other software is that you can sell on multiple channels like Facebook, Google, online marketplaces etc using this one single software. Built in-tools that allow you to market your products just the way you need to. Manage and fulfill orders, accept and manage payments all from a single interface. You can choose from 3 different packages depending upon which stage your business is in. Starts at $29 a month for start-ups, $79 a month for growing businesses and finally the advanced package for $ 299 a month for scaling your business.
Word Press based e-commerce solution, Woo Commerce is the most customizable platform for businesses worldwide. Powered by the world’s most popular content management system, Woo Commerce seamlessly integrates commerce with content. This application is available in the form of a plugin so it works alongside your already existing WordPress Plugins. Unlike other e-commerce solutions it does not come loaded with features but additional features are available in the form of various paid extensions spanning all your logical and technical requirements like payment gateway, product features optimization, shipment, selling on other marketplaces like Amazon, eBay etc. That way you get to keep only the features that you think would be useful for your business.
Another one of the powerful e-commerce solutions available. It has some really solid features relating hosting and building a website on the back-end, checkout experience of customers etc. It’s easy to add text, product features, images etc. Over 15 free templates are available and additional ones can be purchased for a fee. The USP of this software is that allows you to finish with building your store and perfect it before you pushing your store live manually unlike other platforms that launch it live as and when you start building your store. Its advanced features allow you to run your store with ease like Inventory management, payment option and multiple product upload etc.
A cloud-based e-commerce platform built on PHP that extends beyond customizable website layout and shopping cart integration. It goes a step further to bring to you an integrated platform for analytics, advertising, e-commerce operation, everything. With the help of Magento you can automate order management, inventory tracking, sales metrics thus saving you valuable time which you can invest back in your business in marketing, growth etc.
Another one of the all-in-one software with amazing features to enable you to set up your e-commerce store and start selling in no time at all. It’s comprehensive software for creating an optimized and customized online store along with shopping cart. It also includes a blog for content marketing. Highly customizable mobile-ready themes to match your brand. It allows to sell your products on social media, online marketplaces like Amazon, eBay, Google Shopping, Facebook etc with a centralized inventory management system directly from 3D Cart. Considering the features offered its value for money with just $ 19/month with no set –up, transaction fees etc.
This one isn’t a dedicated e-commerce platform but rather a website builder which lets you add e-commerce functionality to your website. Whether you want to build your own website from the scratch or edit it to your satisfaction, Wix has got you covered with Wix ADI (Artificial Design Intelligence) or Wix Editor. From product management to payment gateways and inventory management to shipping, Wix has it all. No wonder this software scores full marks in the beginner-friendly category.
An innovative and efficient e-commerce solution with all the features you need to create an online store and grow your business. It offers one of the best shopping cart experiences amongst all other softwares for both merchants as well as customers. Written in PHP, Prestashop is highly customizable supporting all major payment services. Prestashop allows you to not just create and manage products but track inventory each product, assign suppliers for each product and assign shipments.
Free, open-source user-friendly shopping carts software, Zen Cart has been designed keeping the users in mind. It’s easy to use application can be used by anyone with most basic computer skills. It’s free software under GPL2 license which means anyone can totally modify, develop or tailor the software as per their needs. Offers seamless integration with all major payment gateways. Other features include detailed product listing with description, pricing, SKU, features, inventory of all available products etc. All in all its one of the best if you are starting out on a small budget.
Another one of Word Press plugins, Dokan is an e-commerce software that enables online entrepreneurs to effortlessly manage multiple vendors. To put it simply, it simply acts as a centralized e-commerce hub where vendors can edit and manage their products. One can easily transform their Woo Commerce website into a full-fledged online store with Dokan. The dashboard even allows them to generate reports which give them valuable insights to take smarter business decisions.
There is no best solution for your e-commerce business. It all comes down to your budget, your business requirement and goal. For instance, you want to start out small and not think about selling on other marketplaces just yet, in that case you can go for any of the simple applications without multi-channel feature that would serve your need.
Well…now comes the great question – ‘How do you know which one is the best for you without using?
Fortunately, you’re safe there! For almost all of the solutions mentioned above offer a free trial for 14 days or so. So you can test drive these applications and ascertain their ease of use, features, usefulness etc. Choose a solution that caters to not just your present needs but allows opportunity to grow as your business as you expand your product line and adapt to your customer’s changing needs.
Anupam Rajey is a seasoned marketer and a sales expert. He is the CEO of Acelerar Tech, a leading KPO that offers ecommerce virtual assistant services , Internet research, email & chat support, and more.