Nowadays, most businesses use websites for marketing their products. Any product or brand will benefit from having a great website. However, making a great website is not that easy. A lot of work goes on behind the scenes.
A good SaaS web design is more than just fonts, colors, and typography. SEO, content quality, and mobile responsiveness all come into play. You can use ready-made templates and customize them or use platforms such as WordPress to set up your site.
This guide shares some of the main tips for great SaaS web design.
Statistics show that you have less than three seconds to convince a visitor to continue looking through your website. Developing an intuitive user interface can be pretty challenging. We recommend working with a team of user interface designers.
The idea here is to ensure that the page’s colors, font, and overall design look nice. Also factor in your target audience when designing the front end of your SaaS website. Use high-quality pictures and videos. A catchy tagline will also improve your website.
A good number access the internet using their smartphones or tablets. A great SaaS web design needs to be responsive, meaning that the page displays well on both PC and mobile. Mobile responsiveness will also affect SEO.
These days, content is king. You must create relevant content to help prospective clients learn more about your SaaS product. You can write articles or create how-to videos full of excellent content.
Ensure that you also add relevant keywords to your articles. The keywords will help your website rank highly on search engine result pages. You can hire experienced copywriters with SEO experience to create content for your website. Rocket SaaS offers the best marketing services to push your product while generating and converting leads.
Add a Call to Action
The idea behind creating a SaaS website is lead conversion. Having a CTA section on your website will help you turn some visitors into prospective clients. Ensure that the CTA button is visible enough and appears on the leading page of the website.
You can use catchy taglines to entice customers to click the CTA button. For example, you can create a Free Trial call to action button that asks visitors to sign up for the trial version of your SaaS product.
Hire Web Developers
Working with a team of professionals will help you get a modern SaaS web design using the latest technology. Even though hiring a team of developers may seem expensive, it will be money well spent.
Make sure you review the portfolio of the team before hiring them. We recommend going for a web development firm with experience building websites for startups. The team should also have experience in SEO to ensure that your site is optimized.
Having a good SaaS web design will put you ahead of your competitors. Websites are a good platform for marketing your company, lead generation, and conversion. As mentioned in the article, make sure you hire a team of competent web developers to help you set up your product’s website.