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Every small business needs a strong marketing strategy to become successful. It doesn’t matter how good your products and how innovative your ideas are: if no one knows about you, how you’re going to build your loyal audience? That’s why…
To say that the world moves fast these days really is something of an understatement on the best of days. One minute, we’re all collectively obsessed with a particular political or other current event topic. The next minute, we just…
Many SMEs fail to give sufficient importance to their marketing efforts, especially when the business is running smoothly and revenue is achieving targets. Sometimes, it’s only when profits start falling and regular customers aren’t returning that business owners begin looking…
Here’s an idea: Google “Best Marketing Strategy,” choose one at random from the results page, open it up, press Ctrl A, then Ctrl C. Now, the tricky bit. Go right to the very core of your business, press Ctrl V,…
If you still think LinkedIn is just a job board, you’d better get with the program. In recent years, this business-oriented social media platform has become the domain of B2B operators building a strong brand presence and utilising the platform as…
Among the biggest challenges small businesses face is the ability to gain new customers and retain those you already have. Your rivals are busy creating new ways to attract new customers (including yours). Don’t let them steal your customer’s focus.…
With over 4.6 billion social media users worldwide, platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok and more are integral for modern business marketing. As we move into 2023, here are some of the key social media marketing trends and proven…
