You know those entrepreneurs you admire who are successful enough to start changing the world for the better? Have you ever wondered what it would be like to be consistently innovative and go from strength to strength? Well, the truth is that successful entrepreneurs are always looking for different ways to expand their business and find solutions to common business challenges.
If you’re a small business owner, you can benefit from some of the strategies successful entrepreneurs have deployed to improve their business. While many ideas won’t fit into your current business model, you might be able to tweak them to work for you.
Here are some ideas to reflect on in a problem-solution format that just might help your burgeoning business become even more fun and profitable:
The Problem: You’re not getting enough clients.
The Solution: Organize a conference in your town. Although this can be overwhelmingly complex, technology can make it much easier to get organized. In fact, securing a solution for a conference app is as simple as using DoubleDutch, a Live Engagement Event App that will give your attendees a way to connect, learn, and share. As the event organizer, you will automatically be in a position to improve your connection with potential and existing customers and find other businesses you could partner with.
The Problem: You’re better at coming up with a vision and launching projects than managing your money.
The Solution: Recognize that you can’t be good at everything, and even if you can do a wide range of things well, you probably won’t have the time to do everything that needs to get done as well as it should be done. So, one way of getting good at managing your finances is to outsource your accounting needs to a third party.
The Problem: You can’t convince people to buy your products or use your services although you know it’s exactly what they need.
The solution: Essentially, this is a communication issue. You know your product or service is good, buy you’re not communicating it clearly to your prospects. If you are selling in person, then you need to take a sales training workshop to learn how to express your ideas in a way that gets attention and that clearly outlines the benefits your product or service offers. If you’re selling via a website, then you need to learn how to sell in print, that is, either hire a copywriter to do your sales letters or acquire copywriting skills.
The Problem: At the end of the day, you never get all your tasks completed and you feel frustrated at how slowly your projects are moving. Despite working hard all day, you don’t know where the time went.
The solution: The root of the problem is that you are basically doing too much every day and not doing things in the right order of importance. As a result, you’re burning yourself out while accomplishing little.
Here are two ideas to figure out how to get a better grip on your time:
Track your time: If you don’t know where your time is going, then you may be frittering away time without realizing it. By tracking your time, you’ll be able to notice if you check your email too often, get a little too caught up in reading Facebook posts when you’re taking a break, spending too long on telephone conversations, and so on. Once you have a good idea about the many small ways you are actually wasting time, you can either shorten the duration of your small diversions or cut them out altogether.
Create focused time: It’s difficult to be continuously on task all day long or even for long stretches at a time. Using the Pomodoro technique will train you to work in creative bursts. First, decide on a task you want to complete and set the Pomodoro timer for 25 minutes. When the timer rings, take a break, even if you’re in the middle of doing something. Take a five minute break, then get back to the task, doing it for another 25 minutes. After four Pomodoro sessions, take a 15 to 30 minute break.
Whether you’re trying to figure out how to scale up your business or balance your business budget, the solution you need may be closer than you think. While some problems are inherently difficult, most business problems are simply due to frustration. When something doesn’t work out, you feel frustrated, and it is this frustration that prevents you from brainstorming possible solutions. By finding pragmatic ways to relieve anxiety, you’ll find yourself much better at ending recurring problems.