Starting an e-commerce business is both easy and difficult in equal measure. It’s entirely possible for someone to have an online store, complete with listed products, up and running within a matter of hours.
Yet for this e-commerce website to be a success, a lot of work is required. Whether you’re trying to move your brick-and-mortar store to the online world or are starting a company from scratch, this article will help you to kickstart your e-commerce journey.
Select your business model
Before you even start to create the website for your e-commerce business, it’s important you have an understanding about the business model you want to use. Are you selling to customers directly? Are you going to operate as a B2B wholesaler? Are your products physical, digital, or both?
There are many questions for you to consider – and they all require an answer before settling on the right website platform and design for your planned business.
Bring in expert help
Are you not sure how to plot a path for your e-commerce journey? While the following tips will help, obviously, there’s no reason why you shouldn’t opt to receive help from the experts.
Say your online store is built with Magento. Now this isn’t a platform that is particularly easy to use – particularly for newcomers – but it’s the number one option for e-commerce sites for a reason.
Rather than trying to tackle the challenge on your own, you could receive assistance from a company like MageCloud. This Magento agency New York specialist offers services that range from complete full-stack development to simply supplying recurring support when needed.
Analyze the competition
There are many different ways to conduct research for your business. For instance, you will want to gain feedback from your target market about your products and services. This way you can ensure you’re hitting the right mark with your offerings, or if tweaks are required before launch.
Your competition, however, can be one of the best sources of useful research information. If they offer the same products, you’ll want to try and better their pricing if possible. When that’s not feasible, look at ways in which you can supply a better shopping experience for your customers. If you can deliver in half the time as a competitor, for example, a user may decide it’s worth spending that little extra for the added convenience.
Use enticing discount codes
Yes, there are many, many different ways in which you can promote your e-commerce business. SEO, email lists, social media, PPC advertising, traditional marketing methods, and so on.
However, one of the most effective methods is with the strategic use of discount codes. If someone realizes they can receive, say, 10% off the price of a product they like, this could be the tipping point for them to make a purchase.
Discount codes can also double up with other marketing methods. As an example, if you’re trying to build your email list, simply provide a one-time discount code in exchange for customers’ email addresses.