Every small business needs a strong marketing strategy to become successful. It doesn’t matter how good your products and how innovative your ideas are: if no one knows about you, how you’re going to build your loyal audience?
That’s why it is important to invest into marketing right from the start and to consider hiring a freelance writer for this. Why should you do so? There are many reasons for that but today I’m going to focus on six most important ones.
1. You Need a Content.
They say content is the king of modern marketing – and they are right. However, not any content is valuable to your audience. You cannot achieve the desired results by simply copying and rewriting information taken from the Internet – no, you have to provide something more unique and do it often enough to keep your audience interested.
2. Writing Isn’t Your Profession.
Of course, some might think they can create content on their own, saving a bit of budget this way. However, most likely it won’t work the way it has to simply because you aren’t a writer.
Writing isn’t as easy as it might seem. It takes time and requires experience, so combining it with other tasks can be hard. So why don’t you focus on more important tasks that you are competent at, trusting writing work to the professionals instead?
3. You Pay Only for the Work Done.
Hiring a permanent writer could be an option too, but only if you have enough budget to do so. For most of the small businesses, it is wiser to hire a freelance writer than to open a permanent writing position as they don’t have much money they could afford to spend.
You might need a lot of content at first: for the website, for the blog, for the emails, etc. However, after all this content is written, you might find out that you only have to update your blog once or twice a week. In this case hiring a freelance writer will definitely more profitable than looking for a permanent.
4. Writers Can Take Care Not Only of Your Blog.
As I’ve already mentioned above, a professional freelance writer that has a lot of experience can work with different types of content, starting with a blog and ending with AdSense texts. Many writers offer not only writing services but also email and social media marketing too, which can be very convenient if you cannot afford to hire a permanent professional for these things too.
Hiring a freelance writer to take care of all the things mentioned above is great because one person can get a better picture and a better understanding of what your brand should look like. This way you’ll avoid misunderstandings that might appear when one person is responsible for the content and the other is responsible for the content’s sharing.
5. Writers Are Able to Create Unique and Interesting Content.
A writer with a lot of experience in your niche can offer a content that would be truly valuable to your audience. Professional writers not only have strong grammar skills – they are also able to do in-depth research and offer new topics related to your field.
This is also very good for social media promotion. Written content is easier and cheaper to create than graphic and video one. At the same time, well-written content will be shared and will help you build up your audience just as effectively as the other types of content.
6. Writers Understand SEO Well.
It’s hard to find the right balance between the SEO and the readability if you aren’t experienced enough. The professional freelance writer is able to do this with ease, though, creating a content that is both SEO-friendly and interesting at the same time. This happens because their experience allows them to understand well how search engines work, allowing to use the right words and to make the keywords look naturally. At the same time, they know how a writing has to look like to draw the readers’ attention and to hold it until they finish reading.
That’s why you should consider looking for a freelance writer if your business is still growing. This way you’ll be able to get high-quality content saving funds and being able to focus on more important tasks at the same time. Of course, the final decision is always up to you, but if everyone in your team is more occupied with other tasks and don’t have the necessary experience, it’s always better to trust this kind of work to a professional.
Do you think that finding a freelance writer is a must or do you think that a small business owner is able to avoid it, instead of investing money into something else? Please share your thoughts with us in the comment section below.
Kevin Nelson started his career as a research analyst and has changed his sphere of activity to writing services and content marketing. Apart from writing, he spends a lot of time reading psychology and management literature searching for the keystones of motivation ideas. Feel free to connect with him on Facebook, Google+ & Twitter